Sunday, November 22, 2009

New Moon Broke Another Record!

New Moon already broke the record for a midnight showing and according to an article on New Moon has broke the record for opening day too.

Summit Entertainment’s “The Twilight Saga: New Moon” tore up the box office record for best opening day, grabbing the title away from Warner Bros. “The Dark Knight,” and earning a spectacular $72.7 million yesterday at 4,024 theaters.

An exceptional feat for a film playing outside the summer frame.

There were an array of estimates being reported on the internet about how high the first day of “New Moon” actually was. This morning’s figure is Summit’s official Friday estimate.

“Dark Knight” had minted $67.2 million from 4,366 runs on July 18, 2008 before making a three-day opening weekend of $158.4 million.

Fueling the Friday B.O. for “New Moon” were midnight shows in 3,514 venues which drew a record-breaking $26.3 million for the time slot.

The opening day for “New Moon” posted more than a 100% gain over the first Friday of “Twilight” which made $36 million a year ago and a three-day weekend of $69.6 million.

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